Case Study

How Azuga Increased Callback Rates

Azuga Logo
Industry: Logistics Software
Company Size: Mid-Market
 
Azuga, a Bridgestone company, is a leading global connected vehicle platform, helping customers turn data from vehicles and drivers into intelligence that improves operations and safety while reducing cost and risk.
Azuga

The Challenge

  • Lack of consistent development & onboarding strategy for reps globally
  • Low call backs & opportunities to schedule demos

The Solution

  • Deployed The Sales Bar & webinars with team leads to provide coaching courses and consistency for reps
  • Created contests and incentives to reward reps and teams
  • Introduced roleplays, call coaching, and call reviews to increase adoption

The Results

25%

Increase in tenured rep callback rates

Expanded Program

Added 3 more Sales Bar courses after early success

300%

Increase in average new rep callbacks

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