Why? Because coaching, like any other skill, needs to be practiced. Since managers’ schedules are filled with daily fires, full inboxes, and a flurry of Slack messages, it’s easy for coaching to fall out of focus.

We spoke with various sales leaders who foster a coaching culture to understand how they shifted the focus away from daily distractions and back to coaching. Here are their top 20 tips to help increase sales coaching focus in the workplace.