Case Study

How SAP Saw a Massive Spike in Qualified Leads After Custom Sales Training

Industry: Business Operations Software
Company Size: Global Enterprise

SAP is a global leader in enterprise applications and business AI, helping organizations run end-to-end operations on a unified cloud ERP platform.

SAP

The Challenge

Limited lead quantity from outsourced lead gen reps
Quality of leads passed to field reps was not aligned with business goals

The Solution

Designed a custom sales & business acumen course
Created new scripts to build confident, consultative sales executives
Taught newly developed sales reps how to pinpoint “pain” spots on every lead to sell value

The Results

30%

Increase in lead acceptance

240%

Spike in qualified lead quantity

Career Growth

Several lead gen reps earned full-time positions at SAP after the program

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