After reading the title, you may find yourself wondering “what even is a SWIIFT pitch?” A SWIIFT pitch is a modern day phone sales version of an “elevator pitch.” This pitch allows potential customers to visualize what it would be like to work with you.
SWIIFT stands for: So What’s In It For Them?
So what’s it in for them? This is what you have to prove to the customer. A SWIIFT pitch can happen anywhere at anytime. However, it needs to answer these two questions:
- Who are you with?
- What do you do?
When answering these two questions in your SWIIFT pitch, you need to explain who you are and the value of what you do. This is the best way to grab their attention and get them to start listening.
Here’s how to master your SWIIFT pitch every time:
1. Keep it Short & Simple
A SWIIFT pitch is a clear, brief message or promotion about your brand or organization. So remember to keep it concise and to get your point across efficiently.
An effective SWIIFT pitch should only last between 10-15 seconds — after that, you’ll lose their attention. Remember this when you’re coming up with what to say. The easier to understand, the better!
2. Don’t Use Marketing Terms or Jargon
Using big marketing terms or jargon right off the bat is just confusing. It also causes customers to immediately put their defenses up because they know they are being given a sales pitch.
Use words that you know your potential customer will be familiar with and want to engage with.
3. Have 1-2 Memorized
Once you’ve come up with what to say during your SWIIFT pitch, have 1-2 memorized and ready at all times! A SWIIFT pitch can happen anywhere, so it’s important to always be prepared.
It’s also helpful to ask people in the office to share their SWIIFT pitches and you can share yours back. This will allow you to practice as if you were giving the real thing, and you can receive helpful feedback.
4. Remember To Sound Natural
Don’t sound rehearsed! Your potential customer doesn’t want to hear a pitch that sounds like you’re reading a script word-for-word. Go with the flow, and just have a regular conversation! If you mess up a few words, that’s totally fine.
As long as you are getting your point across (by answering the two questions) and reiterating the value to them — that’s all that matters.
5. Your Pitch Should Evolve Over Time
Once you feel you’ve mastered and memorized your SWIIFT pitch, use it during a real customer conversation. This will allow you to test it out and see if it works or not.
But, don’t forget — you’re pitch should continue to evolve and change over time. You can’t keep the same SWIIFT pitch for years, you’ll need to adjust it as necessary as you make more sales calls.
This is an important step in committing to ongoing self improvement. You’ll want to continue to improve and revise your SWIIFT pitch over time to maximum it’s results.
But, How Do You Know Your SWIIFT Pitch Is Working?!
If your SWIIFT pitch is working, customers will likely stop what they’re doing and:
- Lean in and listen closely
- Want to know more
- Ask questions
If they brush off what you’re saying or have objections, you may want to reevaluate and adjust your pitch. Pay close attention to their reaction because it will likely tell you what’s working and what isn’t.
Want to learn more about mastering your SWIIFT pitch? Click below to download our free team training tool SWIIFTSM IN A BOX that gives step-by-step instructions on how to implement SWIIFTSM!