Case Study

How ZipRecruiter Grew Sales Conversions 23%

Industry: HR Software
Company Size: Mid-Market

ZipRecruiter helps businesses of all sizes connect with top talent. By reaching millions through its site, email, and #1-rated job seeker app, it drives qualified candidates to employers’ open roles, reducing time to hire and improving results.

"I can personally see the difference every day in how they interact with their teams"

The feedback from the team of Managers who participated in the Factor 8 training was excellent, and I can personally see the difference every day in how they interact with their teams, the level of accountability they are demanding, and the engagement of their team members.

Jason B., VP of Sales at ZipRecruiter

The Challenge

Needed to maintain a consistent work culture, maximize each customer touch, and improve employee experience
Goals set to standardize management process and increase sales conversions and recurring revenue per lead

The Solution

Factor 8 conducted an onsite skills assessment for management & teams
Created a custom 6-week management training program
Implemented weekly 1:1 mentoring with Sales Directors

The Results

21%

increase in recurring revenue per lead

23%

increase In Sales Conversions

$260K

increase in revenue achieved 30-days after training

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