Most sales leaders consider coaching salespeople important however, few organizations do it consistently. But Why? Too often, sales forces haven’t committed to elevating coaching as a management priority. The sales organizations that are most successful in creating a coaching culture within their companies often have more effective coaching. This is because they have woven a coaching mindset into the sales culture. This mindset is a game-changer in the selling environment.

In this webcast, Lauren Bailey joins the Sales Management Association to explain how firms can establish creating a coaching culture in the sales force, and use its influence to drive highly impactful, consistent coaching outcomes. 

Topics addressed include critical components of successful coaching programs, anchoring characteristics that establish a coaching culture, and practical approaches to nurturing and sustaining a sales coaching culture.