Game-changing online sales training now available on-demand!
The Sales Bar is now open to the public! We’re now serving sales skills for reps and managers at The Sales Bar, 24/7 and 365 days a year.
We have over 40 online sales training courses and 4,000 training assets available for SDRs/BDRs, ISRs, Inbound, AEs, Customer Success, Account Managers, and Sales Managers.
Unlike most sales training companies, our courses include interactive eLearning, not just sales videos. We teach tactical skills, not theory.
“Historically, our team gets almost zero callbacks on voicemails. After taking the Factor 8 online course “Messages That Get Returned”, we received 25 call backs last week alone!” – Sarah, Sales Manager, Logistics Company
Our online sales training courses cover a variety of top-of-funnel skills for reps and essential leadership skills for managers.
For sales reps, you’ll learn skills like improving your cold call intro, leaving better voicemails, running a great sales demo, closing more calls and deals, and more!
For managers, you’ll learn everything it takes to be a strong manager and lead your team to success, like running efficient call coaching sessions, how to be a more productive sales manager, how to drive sales team performance, and more!
Check out our course menu here and dive right in! Just remember to consume sales skills responsibly. 😎
OUR ONLINE SALES TRAINING COURSES INCLUDE:
LOOKING FOR ONLINE SALES TRAINING CERTIFICATIONS?
We offer different sales training certification programs for individuals and small teams.
Looking for sales training for teams of 10+? Contact us today and tell us what you’re looking for.
Award-Winning Inside Sales E-Learning at The Sales Bar
The Sales Bar is our interactive, e-learning platform. It contains 40+ online sales training courses and 4,000+ training assets for sales reps and managers.
Watch the video for a tour.
Available Online Sales Training Courses
Rep Training Courses
When checking out, please use the name and email address of The Sales Bar user (that’s the email that’ll be added to The Sales Bar).
If you would like to purchase courses for more than 1 user, please click here and fill out the form. We’ll email you an invoice.
Authentic (And Quick!) Rapport Building
Reps, let’s get beyond the weather and avoid customers’ automatic distrust by building fast and authentic rapport. We’ll teach five proven methods to build faster and stronger connections, increase likability through commonality, and move up the trust scale.
Expected results:
- Longer conversations
- Increased meeting conversion
- Increased pipeline velocity
- Higher customer retention
- More customer referrals
Business Acumen
It’s the sad truth that most college graduates or entry-level salespeople don’t join the workforce able to explain the difference between a CRO and CFO, or ROI and BEP. This means they lack confidence in starting business conversations. This course helps you map out common roles in organizations, de-mystify common terms, better understand different exec roles, and the goals of their business.
Expected results:
- Longer conversations
- More conversations
- Bigger deal sizes
- Increased rep confidence
- Improved NPS/CSAT
Call Bridging
Call bridging is the art of gaining the next call before leaving the current conversation. Don’t start the long process of connecting with prospects and customers from scratch every step of the way! Bridging could be as focused as gaining a commitment and scheduling the next call, or simply giving oneself permission to call back for colder prospects. We’ll work to make bridging part of every call-closing process – greatly increasing your pipeline velocity.
Expected results:
- Faster pipeline velocity
- More meetings booked
- Higher meeting show rate
- Increased connect rate
Call Goals
Are you guilty of “touching base” (or similar offenses)? Need help mapping out a call-by-call sales process to help land and/or expand accounts? We’ll listen to actual calls from the POV of the customer, and then work together to set new chronological outcomes, talk tracks, and closes for each touch. The outcome is a customized “Touchplan℠” that serves as the foundation of your sales process and an invaluable tool for sellers (seriously, they laminate it).
Expected results:
- Faster ramp to quota
- Increased pipeline velocity
- Shorter sales cycle
- Increased account revenue/penetration
Capture Contacts
Whether you’re prospecting or penetrating, you probably aren’t talking with all the players in your account. We teach reps to act as private investigators and add new decision-makers and influencers to accounts by dialing the phones (not spending all day on the internet). Don’t let your engagement tools keep you talking to the wrong people, or your lead lists’ stale data stop you from landing key accounts! You’ll add 50-100 new names and full contact info after implementing the skills taught in this course.
Expected results:
- Higher average call time
- Increased connect rates
- More decision-maker conversations
- More top-of-funnel leads
Closing Confidently
Only 10% of customers will close themselves – but most reps lack the confidence to ask for the sale. In fact, research shows that closing on the first call is as important as the last. We will break down the “whys”, cover types of closes that work, and help reps find their go-to closing statements or questions that build “muscle memory” and confidence closing.
Expected results:
- Increased conversion rate
- More meetings booked
- Higher ARR/order size
- Higher Revenue
Demos That Don't Suck
If you’re giving the same sales demo to every prospect, you could have a problem. Do you know what to do with your mouse? When and how often to ask questions? What and how to customize? If you haven’t received demo training, then take this course to improve the customer experience and your closing percentages.
Expected results:
- Higher meeting and deal win rate
- Better customer engagement
- Improved pipeline velocity
- Higher ARR/order size
Engaging Your Customers
Wouldn’t it be great if customers left our sales calls excited? Like edge-of-the-seat, can’t WAIT for the next meeting excited? If you find yourself sounding robotic, start here. We’ll go beyond rapport to build customer engagement throughout the call as we rate call recordings on the “Engage-O-Meter”. We’ll teach you to recognize and boost customer engagement – guaranteeing better follow-up calls and closes.
Expected results:
- Increased average talk time
- More conversations & meetings booked
- Higher conversion rate
- Improved NPS/CSAT
Expert and Empathetic Listening Skills
Not your 101-level listening course, we teach how listening helps sales, how to find our own personal barriers, and strategies to implement, plus a listening framework and fast techniques to improve. This course will help you get more conversational and connected with customers, weave in empathy where appropriate, and leverage expert listening skills for expert sales skills.
Expected results:
- Increased average talk time
- Higher ARR/order size
- Increased conversion
- Improved NPS/CSAT
- More customer referrals
Gaining Referrals
Wouldn’t it be great if customers left our sales calls excited? Like edge-of-the-seat, can’t WAIT for the next meeting excited? If you find yourself sounding robotic, start here. We’ll go beyond rapport to build customer engagement throughout the call as we rate call recordings on the “Engage-O-Meter”. We’ll teach you to recognize and boost customer engagement – guaranteeing better follow-up calls and closes.
Expected results:
- Increased average talk time
- More conversations & meetings booked
- Higher conversion rate
- Improved NPS/CSAT
Getting Deals Moving
Have history in your accounts? Maybe even relationships? We’ll teach you how to leverage past success straight into your next win—an order, a partnership, or a referral. Then we’ll get on the phones and collect wins. Referral business closes faster, stays longer, and spends more. This course gives your team the framework and the confidence to get more!
Expected results:
- Lower customer acquisition cost
- Higher conversion
- Faster sales cycle
- Higher show rate
Growing Account Revenue
This course will help account managers get strategic attacking their book of business. We’ll teach when and how to sell wider and deeper by having higher-level business conversations – not just making friends and taking orders. After qualifying and categorizing accounts based on growth, we’ll create custom plans for your high-potential accounts and build confidence having the conversation. Look for product/service growth, category growth, contact, department, and location growth.
Expected results:
- Increased AOS/ARR
- Improved account penetration
- More deals in pipeline
- Improved upsell/cross-sell
- Higher LCV
Messages That Get Returned
Less than 1/3 of reps consistently leave voicemail messages, and over 80% of those aren’t returned. This course teaches voicemail strategies that work while helping you craft four custom messages. Expect double or triple returned calls – that’s 5-10 more conversations a week – or another entire selling day!
Expected results:
- More sales calls
- More deals in pipeline
- More meetings booked
- Longer total talk time
My Role as a Consultative Seller
Shifting sales priorities to account-based management? Inbound to outbound? Hard close to value selling? This course will get you in the right mindset for your role and crystal clear on goals, expectations, and the customer interactions you’ll need to win as a true business consultant.
Expected results:
- Higher average talk time
- Higher ARR/order size
- Higher conversion rate
Overcoming Objections
Objections are part of every sales process, and our course will help you learn to welcome them as a roadmap to the close. We’ll teach a four-step process to use with any objection to reduce defensiveness, dig into the questions behind the objection, answer it and close. Count on Factor 8 to help with responses to your most common sales objections to build your confidence!
Expected results:
- Higher conversion rate
- More meetings booked
- Higher pipeline velocity
- Higher ARR/AOS
Overcoming the Brush Off
“Not Interested.” We’ve all heard it. Where do we go from here? NOT the same place as we do to handle an objection. Brush-offs happen when they aren’t expecting our call and don’t know enough to object. We’ll teach you how to pivot and get customers talking to salvage the opportunity and keep the lead alive – without getting defensive and ensuring they never take your call.
Expected results:
- Increased AOS/ARR
- Improved account penetration
- More deals in pipeline
- Improved upsell/cross-sell
- Higher LCV
Own Your Sales Day
Created by popular demand from managers! Our rep-version of the management course “Own Your Day” will help you create strategic day plans based on best times to call, best-practice to-do lists, calendar blocking, activity-chunking and more. We’ll even help you prioritize daily demands by determining their importance (related to hitting goal) and urgency (time-bound), making you more productive.
Expected results:
- Better queue coverage
- Increased talk time
- Faster rep ramp to quota
- More in top of funnel
Planning For Prospecting
Out-bounding reps will walk away with a new respect for and desire to prospect! We’ll create lists of what we really need in our pre-call plan, set speed goals for completing it, and test our skills with hands-on drills. CRM documentation is covered, and best practices shared.
Expected results:
- Increased AOS/ARR
- Improved account penetration
- More deals in pipeline
- Improved upsell/cross-sell
- Higher LCV
Proposing with Value
At some point, it’s our turn to talk. We teach you how to summarize needs and value and then match your solutions. Next, we work on educating the customer on features, functions, and benefits that relate to their values.
Expected results:
- Increased conversion
- Improved upsell/cross-sell
- Increased pipeline velocity
Qualify and Categorize
The most strategic sellers “sales-qualify” their accounts (not a lead score, a sales potential score!) Stop leaving 20 touches for customers who aren’t worth one. Similar to the course, Capture Contacts, we teach you to work the phones to find out if an account is an “A” or a “D” and how to attack each. This course is about “win fast, lose fast” and you’ll emerge more efficient, more strategic, and fired up about your plan of attack for top accounts. A total game changer.
Expected results:
- Increased AOS/ARR
- Improved account penetration
- More deals in pipeline
- Improved upsell/cross-sell
- Higher LCV
Question Like a Pro
If what to ask is the science, how to ask is the art, and junior reps or those transitioning to virtual can come off like survey administrators. Even worse? Robots. We go well beyond open and closed questions into techniques to turn scripts into conversations, follow-up questioning, empathetic questioning, strategic questioning and more.
Expected results:
- Longer average talk time
- Increased conversion
- Higher AOS/ARR
- Lower customer acquisition cost
- Higher close rate
Running a Killer Sales Meeting
Sales presentations feeling a little flat? Struggling with a virtual setting? We’ll break down the worst meeting mistakes by playing bad meeting BINGO and then work together to improve our agendas, introductions, meeting control, virtual setups, and more.
Expected results:
- Longer conversations
- Increased conversion
- Improved customer retention
- Increased pipeline velocity
Selling With Stories
Storytelling is sales gold. We’ll cover why, how, and what stories to have ready. New Reps? No problem, we’ll teach creative ways to source stories and make them our own. By the end of the course, you’ll be armed with at least 3 robust (and true!) stories to help engage customers and get them listening to your message through stories.
Expected results:
- Higher customer engagement
- Improved NPS/CSAT
- Increased conversion
- Higher talk time
- Higher customer retention
SWIIFT℠ Introductions That Work
Grab their attention in the first 10 seconds with introductions that work for inside sales using the SWIIFT℠ (“So, What’s In It For Them?”) methodology. Using customer value, levers, and the right type of questions, you can double your selling time.
Expected results:
- Higher dial-to-conversation ratio
- More talk time
- More meetings booked/deals in pipeline
- Lower customer acquisition cost
SWIIFT℠ Value Statement
It used to be an elevator pitch, but phone sales requires your “value prop” to be over before the elevator doors even close. We’ll translate marketing messaging into a short, powerful, and conversational “SWIIFT℠ Pitches” that you can deliver instantly and confidently – without sounding like a pushy seller.
Expected results:
- Increased average talk time
- More conversations
- More meetings booked
- Higher show rate
- Quicker ramp time
Transitioning to Close
Once reps get out of the habit of premature pitching and into the role of asking questions and engaging prospects, they often struggle with steering back to the sales process. We’ll cover buying signals and transition statements that’ll help you steer the conversation to a close. This course is especially important for BDR/SDRs transitioning to an account executive.
Expected results:
- More meetings booked
- Increased conversion
- Lower customer acquisition cost
- Higher show rate
SWIIFT℠ Value Statement
It used to be an elevator pitch, but phone sales requires your “value prop” to be over before the elevator doors even close. We’ll translate marketing messaging into a short, powerful, and conversational “SWIIFT℠ Pitches” that you can deliver instantly and confidently – without sounding like a pushy seller.
Expected results:
- Increased average talk time
- More conversations
- More meetings booked
- Higher show rate
- Quicker ramp time
Transitioning to Close
Once reps get out of the habit of premature pitching and into the role of asking questions and engaging prospects, they often struggle with steering back to the sales process. We’ll cover buying signals and transition statements that’ll help you steer the conversation to a close. This course is especially important for BDR/SDRs transitioning to an account executive.
Expected results:
- More meetings booked
- Increased conversion
- Lower customer acquisition cost
- Higher show rate
Uncovering Sales Opportunities
Reps, it’s time to start asking more questions (vs. the “show up and throw up” pitching!) You’ll come out asking at least five standard questions to uncover the need for your solution on every call. Lack of discovery is one of the most common sales sins, and it stops here.
Expected results:
- More opportunities uncovered
- Higher conversion
- Higher AOS/ARR
- Improved customer NPS/CSAT
What Customers Care About
If uncovering needs are the “what,” customer value is the “how” and “why.” By understanding the six core business motivators and mapping them to your buyers, you’ll know what levers to pull to differentiate, gain attention, and propose solutions that sell. We’ll craft questions that’ll help you connect on a value level with your prospects to learn what’s most important to them – and exactly what they’ll need to close.
Expected results:
- Higher close rate
- Increased AOS/ARR
- Higher average talk time
- Improved NPS/CSAT
- Higher customer lifetime value
Manager Training Courses
When checking out, please use the name and email address of The Sales Bar user (that’s the email that’ll be added to The Sales Bar).
If you would like to purchase courses for more than 1 user, please click here and fill out the form. We’ll email you an invoice.
Call Coaching 101
The vast majority of managers are not natural coaches. This course helps us tackle the two most common “Coachastrophes” that cause reps to leave call coaching sessions deflated. We’ll focus on improving the coaching interaction by making it more interactive, more positive, and more rep-focused. Managers will look forward to coaching sessions, and reps will leave feeling confident and excited to dial.
Expected results:
- Improved skill application
- Faster sales improvements
- Increased rep engagement
- Improved call quality
Call Coaching 201
The stats show a discrepancy between how often reps feel coached and how often we think we’re coaching. By the end of this course, you’ll have a prioritized list of who on their team to coach, how often, and why, and a schedule they’re ready to execute AND maintain.
Expected results:
- Increased frequency in manager call coaching sessions
- More consistent rep improvement
- Improved rep accountability from call coaching
Developing Your Team
As a manager, it’s our obligation to help our reps grow! This course dives into our role before and after formal training, low-cost/no-cost ways to develop ourselves, words and actions that inspire, and the Factor 8 tools that make it fast and easy for us. You’ll leave with an action plan for the month and a vision of “best-in-class”.
Expected results:
- Faster sales improvements from training
- Increased team engagement
- Improved team retention
- Increased internal promotions
Driving Performance with Goals
There’s more to goal setting than being SMART. This course covers the often baron land between metrics and goal, and how to translate the big goals into milestones, KPIs, behaviors, and tasks. We’ll cover levers we can pull to motivate reps and the art of stretch goals.
Expected results:
- Higher percent of team to quota
- Hitting quota more often
- More consistent performance
- Top-down goal alignment
Essential Manager Meetings
Everyone loves a sales meeting, right? RIGHT? You’ll build a sales management process/cadence that moves you from reactive to proactive. We’ll cover the most important interactions, how often to have them, what needs to be prepared, and who should attend. You’ll leave with a monthly calendar that keeps everything on track.
Expected results:
- More consistent manager-to-rep interactions
- Increased manager proactivity and organization
- Improved meeting efficiency
- Improved team results
Having Difficult Conversations
Having difficult conversations is a part of every sales manager’s job, a tough part. Arm yourself with our E-COACHN℠ Model and some tips around who, what where, when, and how to have these talks. You’ll leave feeling much more confident doing the hard stuff.
Expected results:
- Increased manager confidence
- Improved team accountability
- Improved team morale
Hire Like a Rockstar
We know that identifying and hiring top talent can be a game changer for every sales organization, but what criteria are important to you, your team, and organization? We’ll identify the critical knowledge, skills, experience, attributes, and abilities for success in your company, how to uncover each, and build a best practice matrix for new hires at your organization.
Expected results:
- Faster talent decision process
- Bringing new hires on faster
- Fewer “bad hires”
- Newbies hitting quota faster for increased revenue
Own Your Day
Being a front-line sales manager is one of the most difficult jobs in sales! If you’ve ever found yourself running in circles while putting out the hottest fires only to find yourself working later and later each day, this course is for you! We’ll focus on the difference between “important” vs. “urgent” and make time to execute your manager cadence.
Expected results:
- Improved manager efficiency
- Greater team independence
- More time for coaching
- Increased manager engagement
- Higher productivity
Performance 1 on 1s
These critical touch points can often fall flat. We’ll dive into what to cover, reports needed, how to engage and connect beyond the numbers, and how to show up as a coach. This type of meeting is a valuable opportunity to engage our team and do more than review performance. Our course will expand the meeting agenda to engage the entire person and set smart goals for the next period, plus underline the importance of documentation.
Expected results:
- Increased team accountability
- Increased rep engagement and retention
- Higher percent of team to quota
Sales Huddles
Ready for a quick and effective sales meeting that reps are excited to attend? This course helps you keep it fresh, focus the team, and set the tone for a great selling day.
Expected results:
- Improved team focus
- Improved team morale
- More consistent execution and performance
Sales Pipeline Foundations
A well-managed and healthy pipeline can be one of the best tools in a sales manager’s arsenal. This course will cover how each level uses the pipeline, important terms, and outline a five-step process to check for optimal pipeline execution. A critical step to improving forecasting, we’ll get everyone on the same pipeline page and arm you with techniques to keep those pipes healthy and clean.
Expected results:
- Improved pipeline health
- More accuracy in forecasting
- Improved sales consistency
Sales Strategy Meetings
Helping reps hit goal comes in many forms: deal strategies, territory strategies, account strategies, and lead strategies. We’ll cover which is what, when to have them, and ideas on levers to pull to win.
Expected results:
- Higher deal win rate
- Greater lead ROI
- Deeper account penetration and territory coverage
- More of team at quota
- More consistent quota attainment
The COACHN℠ Model
Imagine having a playbook for running the best meetings – every type of meeting. The COACHN℠ Model reduces meeting prep time, ensures every interaction is impactful, and helps us show up like a coach vs. a manager. Look for the COACHN℠ Model in all sales manager meetings training.
Expected results:
- Decrease meeting preparation time
- Increased rep engagement
- Increased execution and accountability
Your Role as a Sales Leader
This course will help you shed your rep-level activities and mindset and set personal goals for the kind of leader you want to be in your organization. You’ll raise the bar on your management role model, learn more about the best-in-class sales manager and director role, and how to spot a leader who is struggling. If it’s time to let go of old rep-level duties and paradigms, this course will provide a vision and an action list to get there.
Expected results:
- Higher percent of team to quota
- More consistent team performance
- Increased manager and team retention
- Increase team engagement