Upcoming Workshops
Thursday, April 16th @ 1 pm ET
Duration: 45 minutes
In this Sales Shot, we’ll break down why training breaks down after rollout, what actually makes it stick, and why manager coaching is the critical link between training and lasting behavior change.
We’ll cover:
- Why one-and-done and video-only training rarely leads to real skill adoption
- What “sticky” training looks like in practice, not theory
- How repetition, practice, and reinforcement drive real behavior change
- Why frontline managers are the key to reinforcing training on real calls
- How coaching skills (not just outcomes) improves rep skill retention
- Where enablement teams focus to make training easier for managers to reinforce
- Top rep and manager skills teams need now
- How tools and AI support reinforcement and coaching without replacing human judgment
When training is reinforced through consistent coaching, skills stick longer, reps perform better, and behavior change becomes sustainable instead of temporary.
Wednesday, May 20th @ 1 pm ET
Duration: 1 hour
Getting prospects to answer your sales call is no easy feat. Research shows it takes an average of 12+ touches across channels to earn a response, yet many sellers give up after just a few attempts, rely on only one channel, or avoid the phone entirely.
When persistence drops and there’s no real value behind the outreach, the phone will always feel like it “doesn’t work.” In this session, we’ll share practical ways to build recognition over time, give prospects a reason to engage, and stay visible without being pushy, so when you call, it feels more like “Finally, we connect!” not, “Who the heck are you?!”
In this session, we’ll cover:
- How to warm up outreach across email, LinkedIn, and phone
- How to use voicemail to build name recognition and credibility
- What to say (and not say) when leaving a message
- How repetition builds familiarity without being annoying
- How to lead with value to build trust
- How to feel more confident on the phone once prospects pick up
- Bonus: 5 ways to build phone confidence with your team
Whether you’re prospecting into new accounts or following up with warm leads, you’ll leave with realistic ideas you can use immediately to stay persistent, stand out for the right reasons, and get more prospects to answer your calls.
Thursday, June 4th @ 1 pm ET
Duration: 45 minutes
In this session, Lauren Bailey, Founder of Factor 8, and Erik Fowler, CRO at Allego, will break down the disconnect from both sides and share what the best orgs do differently.
We’ll cover:
- What sales leaders actually need from enablement (and how to ask for it so you get it)
- What enablement teams need from leadership (and how to speak “sales” to get it”)
- Why “just train my team” is the most expensive request in sales What’s taking them so long in enablement and how to speed it up
- Three questions both sides should ask to ask to ensure no time is wasted
- How to set realistic expectations with sales leaders The one easy thing sales leaders can do that often doubles ROI
- How to move from activity metrics to shared performance outcomes
- The real reason training doesn’t stick (hint: it’s not the training)
- What a healthy enablement-sales partnership actually looks like day to day
Whether you sit on the enablement side or the revenue side, you’ll leave with a practical framework for partnering better, plus a downloadable guide built specifically for your role.
All in 30 minutes + Q&A Time. We promise a 3x ROI on the time investment!
Thursday, June 11th @ 1 pm ET
Duration: 20 minutes
Everyone wants sales growth, but most companies are overlooking the role with the biggest impact on whether teams actually scale: frontline managers. When managers are undertrained, inconsistent, or too busy saving deals to coach performance, growth stalls fast.
In this 15-minute Sales Shot, Lauren Bailey will share five manager gaps that quietly block scale, what they look like inside real teams, and how sales and enablement leaders can spot and fix them before they cost you performance, retention, and revenue.
We’ll cover:
- The manager gaps that most often slow growth
- What these bottlenecks look like inside real teams
- Why reps, process, and tech can’t offset weak manager habits
- What leaders should fix first to create more consistency and scale
If your growth plans aren’t playing out the way you expected, your managers might be the reason. We’ll show you where to look and what to do about it.
Past Workshops
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