Watch Shelly Lazarus, Former Worldwide CEO and Chairman of Ogilvy & Mather, and Lauren Bailey, Founder of Factor 8, as they share everything you need to know about branding and sales as a founder. 

Shelly Lazarus shares what branding means, how to create your professional brand and the importance of consistency and quality in branding.

Lauren Bailey shares why you need sales, the difference between sales and marketing, and tactical tips to help you sell yourself and your services better. (Lauren’s session begins at 30:22)

This session was hosted by the USAWEC.

What is the USAWEC Program?

USA Women Entrepreneurship Cooperative (USAWEC) is a non-profit initiative by the CGE for 50 passionate and driven women entrepreneurs. This is a fully funded three-month program that focuses on business leadership and management learning experience.