Human-Centered Communication
[Digital Book]
DIGITAL POLLUTION IS THE PROBLEM.
HUMAN-CENTERED COMMUNICATION IS THE SOLUTION.
As the amount of time we spend in a virtual environment increases, so does the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue.
The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success.
The concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages.
The experts studied, interviewed, and featured:
• Jacco van der Kooij, Founder of Winning by Design
• Dan Hill, Ph.D., President of Sensory Logic
• Mathew Sweezey, Director of Market Strategy at Salesforce
• Julie Hansen, Creator of the Selling on Video Master Class
• Adam Contos, CEO of RE/MAX
• Lauren Bailey, Founder and President of Factor 8 and #GirlsClub
• Mario Martinez Jr, Founder and CEO of Vengreso
• Viveka von Rosen, Cofounder and Chief Visibility Officer at Vengreso
• Shep Hyken, Customer Service and Customer Experience Expert
• Morgan J Ingram, Director of Sales Execution at JB Sales Training
• Dan Tyre, sales executive and founding team member at HubSpot
Make sure you check out Lauren Bailey’s chapter (8) which covers how to incorporate video into your prospecting strategy.
Download Book
DIGITAL POLLUTION IS THE PROBLEM.
HUMAN-CENTERED COMMUNICATION IS THE SOLUTION.
As the amount of time we spend in a virtual environment increases, so does the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue.
The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success.
The concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages.
The experts studied, interviewed, and featured:
• Jacco van der Kooij, Founder of Winning by Design
• Dan Hill, Ph.D., President of Sensory Logic
• Mathew Sweezey, Director of Market Strategy at Salesforce
• Julie Hansen, Creator of the Selling on Video Master Class
• Adam Contos, CEO of RE/MAX
• Lauren Bailey, Founder and President of Factor 8 and #GirlsClub
• Mario Martinez Jr, Founder and CEO of Vengreso
• Viveka von Rosen, Cofounder and Chief Visibility Officer at Vengreso
• Shep Hyken, Customer Service and Customer Experience Expert
• Morgan J Ingram, Director of Sales Execution at JB Sales Training
• Dan Tyre, sales executive and founding team member at HubSpot
Make sure you check out Lauren Bailey’s chapter (8) which covers how to incorporate video into your prospecting strategy.