Pitching too soon? It’s time to stop and lead with value instead! By understanding core business motivators and mapping them to your buyers, you’ll learn what levers to pull to differentiate, gain attention, and propose solutions that sell. 

In this session, you’ll learn:

• How to align your messaging with what your customers and prospects care about
• How to turn your value prop into a short, powerful, and conversational “SWIIFT Pitch”
• How to use the various levers to get your prospect’s attention

You’ll also come away with 3 times to NEVER sell, how to get more replies to your outreach, and how to ensure you’re a trusted advisor, not a pitchy seller.