The problem isn’t your team. It’s the training.
Your reps and managers were never shown what ‘good’ looks like. Here’s where typical sales training falls short.
No reinforcement
A two-day event, then nothing to keep new skills in use.
Field-sales theory
Built for face-to-face selling instead of skills for phone and video.
Untrained leaders
Managers are expected to coach and reinforce without training of their own.
Not custom
A pre-fixed menu that isn’t specialized by role or industry.
Doesn’t scale
Hard to extend across onboarding, upskilling, and a growing team.
from the first conversation to the close.
Sales training designed by sales leaders
Factor 8 is an award-winning sales training company built for teams that sell by phone, video, and screen share. Our team is made up of former sales leaders. We’ve made the calls, run the demos, managed the teams, and forecasted the deals. Now we spend our time building reps and managers who ramp faster, sell with confidence, and stay longer.
Live calling
Reps practice on real prospects in the session, not just role plays.
Built from your calls
Role plays and talk tracks come straight from your recordings, buyers, and objections.
Sales manager training
Not generic leadership. A repeatable system for coaching, meetings, pipeline, and hiring.
Never one and done
Training keeps going, from onboarding to refreshers to the next promotion.
One common language
SWIIFT℠ for reps and COACHN℠ for managers, or we build our skills into yours.
What happens after training
performance vs. an untrained control group, plus $1M+ in pipeline in 15 days
in revenue regained in year one, with 40% lower rep turnover
spike in qualified lead quantity
spike in overall lead conversion, inbound and outbound
sustained increase in stage 1 to stage 2 conversion
increase in average revenue per client within six months of launch training
How you’ll know it’s working
Activity is easy to measure and quota attainment is easy to celebrate, but neither shows whether reps are building skills. We track both.
We collect baseline sales data and review calls before training starts. Then we compare results to past classes or a control group, score call quality against what we trained, and check progress against your KPIs every quarter. Here are the leading indicators we watch for each role.
BDR / SDR
Connect-to-conversation rate, meetings booked and show rate, and voicemail callbacks
Inside sales reps
Initial call conversion, opportunity conversion, win rate, and pipeline generated
Inbound sales reps
Speed to lead, lead-to-meeting conversion, lead qualification rate, and lead-to-opportunity conversion
Account executives
Stage conversion, days in stage, win rate, forecast accuracy, and deal size
Account managers + customer success
Expansion revenue, renewal rate, new SKUs, and active buyers per account
Sales managers
New hire ramp time, percent of team to goal, retention, and team skill improvement
YOUR TEAM DOESN’T NEED AI TRAINING.
IT NEEDS SALES TRAINING USING AI.
We build the Factor 8 methodology into AI at every step, from assessment to classroom to coaching. AI amplifies the skills we teach. It never replaces them.
AI sales call assessment
AI trained on our coaching framework analyzes your team’s real calls and maps strengths, gaps, and a training roadmap.
Prospecting with AI
A live, hands-on workshop. Reps build account briefs in minutes, sharpen SWIIFT℠ intros, and keep a prompt library.
AI-enhanced call coaching
Every recorded call scored against Factor 8 methodology, so coaching time goes to the moments that matter.
An AI sales tool on our methodology
A closed, secure tool for research, deal insights, and skill coaching. Using Gong or similar? We’ll train your AI too.
Faster start: what used to take a month from signature to session one now takes about half that.
We’ve had many other sales training programs over the years, but nothing has compared to the Factor 8 program.
Laura M. · Sales Director, New Pig
“It can be like pulling teeth to get sales managers to coach, but Factor 8’s tools and tips absolutely fixed it. Now managers are coaching new skills consistently.”
Heather F. · Sr. L&D Manager, HSI
“I absolutely love The Sales Bar. It’s a true one-stop shop for me to quickly address any challenge my team is having.”
Mike D. · Sales Director, Michelin
Award-winning sales training
More ways to train your team
The Sales Bar →
Award-winning eLearning with 40+ interactive courses, recorded sales calls, and coaching guides.
Everboarding™ →
License our content: every course, asset, and editable workshop deck, branded and run in your LMS or ours.
SKOs & Keynotes →
Kick off the year with founder Lauren Bailey. Book a single keynote or a full multi-day SKO.
Sales Training Grants →
$500K+ in grant-funded training delivered last year to 10+ companies.
See how Factor 8 sales training works
Download the overview brochure to share with your team, and we’ll reach out to talk through your goals.
Frequently asked questions
Is Factor 8’s virtual sales training delivered in person or online?
Both. Factor 8 trains teams that sell by phone, video, and screen share, and runs workshops on-site or virtually. Every workshop blends about 30 minutes of eLearning pre-work with live, instructor-led sessions.
How is Factor 8 different from other sales training companies?
Factor 8 specializes in teams that sell by phone, video, and screen share. Training is built from your team’s real calls, reps practice on live calls during sessions, and managers are trained to coach the same skills their reps learn.
Does Factor 8 offer sales manager training?
Yes. Manager training is built specifically for sales managers, not generic leadership. It covers coaching, 1:1s, meetings, pipeline, hiring, and difficult conversations, and Factor 8 also runs two annual leadership cohorts.
Can Factor 8 work with our existing sales methodology?
Yes. Factor 8 doesn’t replace the framework you use. If your team qualifies with MEDDIC or coaches with STAR, we build our key skills into it.
How big does our sales team need to be?
Factor 8 trains SMB, mid-market, and enterprise sales teams. Full-Service programs fit teams of 10 or more, and Classes + Coaching is built for teams under 10.