Call coaching – management guidance focused on improving how salespeople directly interact with buyers – can yield huge gains in overall sales effectiveness. Effective call coaching programs address essential skills and the activities that matter most for sales organizations. But few sales organizations do call coaching well. Some fail to allocate adequate time for it; others fail to develop the coaching skills required in management or allow managers to avoid call coaching altogether.

In this webcast, Lauren Bailey joins the Sales Management Association to explain why call coaching represents a high-priority improvement opportunity for most sales organizations, and address common mistakes sales forces make in implementing call coaching programs.