Account Executive
Training

Train your account executives to uncover needs, tailor demos,
and close confidently to win more business.

Account Executive Training

CLOSE MORE DEALS WITH CONFIDENCE

Your account executives are your closers, but even top performers can fall into habits that slow deals down. Pitching instead of discovering. Discounting instead of aligning value. Running the same demo for every customer. When that happens, deals stall and opportunities fade.

Train your account executives to:

  • Uncover deeper needs and align value to each buyer
  • Deliver tailored demos that connect with customer goals
  • Confidently handle objections and competitive pressure
  • Move deals forward with clear next steps
  • Close with confidence and consistency

When AEs build these skills, teams see:

  • Higher win rates and conversion to next stage
  • Larger average deal sizes
  • Shorter sales cycles
  • Increased revenue and forecast accuracy
  • Stronger customer relationships and renewals

CHOOSE YOUR OWN ADVENTURE

Whether you’re a solo seller, a frontline manager, a fast-growing sales org, or an enablement team building your own program, every Factor 8 solution blends interactive eLearning with live coaching, workshops, and tools so you get training that sticks.
On-Demand Training
Unlimited self-paced sales training for individuals and small teams

Best for: sellers, managers, or teams with more bandwidth than budget.

  • 40+ interactive, role-based eLearning courses for reps and managers
  • Scripts, templates, coaching guides, and call recordings built in
  • Real-world examples and interactive practice
  • New training resources added regularly
Classes + Coaching
Virtual sales training with expert guidance and accountability

Best for: small teams (under 10) needing ongoing skills coaching.

  • On-demand courses paired with live group coaching
  • Call grading and skill development from Factor 8 experts
  • Manager involvement and certification upon completion
Full-Service
Your trusted partner for customized, high-impact virtual sales training

Best for: growing sales teams (10+) ready for customized training.

  • Fully tailored live workshops and coaching sessions
  • Real-time calling and skill application
  • “Coach the Coach” manager training
  • Ongoing support and performance tracking
All-Access License
Customize and deliver Factor 8’s award-winning sales training internally

Best for: enablement teams building or scaling in-house training.

  • Exclusive to Factor 8: soft copies of our instructor-led sales workshops
  • Train-the-trainer and manager coaching support
  • LMS-ready content you can brand, edit, and deliver as your own
  • Long-term license with ongoing updates and partnership support

See Our Training in Action

Take a quick look inside our virtual and in-person workshops. This short highlight reel shows the energy, interaction, and hands-on practice that make Factor 8 training different; from reps building real skills to managers learning how to coach with confidence. It’s a fast way to see what your team will experience.

Want to see our AE training curriculum?

DOWNLOAD BROCHURE

Achilles
Chargebee
Frontier Communications
Grainger
The Home Depot
HPE
Intuit
John Hancock
Oakwood
Panera
Quill
R+L Logistics
Sage
SAP
Concentrix
Staples
TTEC
Verizon Connect
ZipRecruiter

“Factor 8 is a great training tool for experienced and inexperienced sales reps. It really broke down all phases of sales and helped me master my craft.”

Tavious B., Account Specialist

EXAMPLE OF WHAT’S COVERED

All of our sales training programs for account executives are customized to your team’s needs and experience.
Below is an example of what’s covered during account executive training.

Level 1 – Discovery & Value Conversations

CONTENT

  • Deliver introductions that earn attention and engagement
  • Overcome early hesitation or indifference
  • Uncover what customers really care about
  • Ask better questions to reveal needs and priorities
  • Connect value to each buyer’s goals and challenges
  • Use customer insight to guide every step of the sale

OUTCOMES

  • More productive, high-quality conversations
  • Higher lead acceptance rates
  • Increased average deal size
  • Improved close rates

Level 2 – Advancing Opportunities

CONTENT

  • Prioritize and plan outreach across active opportunities
  • Engage multiple contacts and decision-makers
  • Create effective account and call plans
  • Ask for referrals to expand deal scope
  • Handle your top objections with confidence
  • Keep momentum and control throughout the sales process

OUTCOMES

  • Greater lead ROI
  • Higher lead-to-opportunity conversion
  • Improved pipeline progression
  • Deeper account penetration

Level 3 – Strategic Selling & Closing Confidently

CONTENT

  • Deliver tailored, value-driven demos that resonate
  • Tell compelling customer stories that drive urgency
  • Lead strategic business conversations about ROI and outcomes
  • Manage your day and pipeline for maximum impact
  • Leverage insights to advance and close deals faster

OUTCOMES

  • Larger initial and add-on deals
  • Faster pipeline velocity
  • More accurate forecasting
  • Consistent revenue growth

Got questions about our AE training? We’re here to help! Book a call today.

New

118% increase in the number of acquired accounts and a 105% increase in new account sales growth.

account executive training
I’m in love. How do I contact you?

We’re glad to hear it! Head on over to our Contact page or shoot us an email at info@factor8.com.


Can you show me your programs?

We sure can. Our programs are interactive, real-time training classes that can be applied immediately. Download our AE training course curriculum here.


Hmm. What are others saying?

We’re glad you asked. We’re delighted to see how program participants have transformed the way they work – they’re crushing their goals. Check out our customer testimonials here.

Have questions about our training programs?

SCHEDULE A CALL WITH US

Want more info about our Account Executive Training?

Download our Account Executive Brochure Today!