business acumen
“I never knew how to talk to executives without feeling nervous. This course gave me the business acumen to have real conversations and turn them into opportunities.” – Colton, SDR

Business Acumen

$79/per learner (USD)4.7/5.0Role: SDR/BDR, AE, AM, ISR, CSM

PURCHASE COURSE

It’s the sad truth that most college graduates or entry-level salespeople don’t join the workforce with the business acumen to explain the difference between a CRO and CFO, or ROI and BEP. This means they lack the sales acumen and confidence to start business conversations. This course helps you map out common roles in organizations, demystify common terms, and better understand different executive roles and the goals of their business.

Expected results: 
✔ Develop a strong foundation of business acumen for sales success
✔ Understand the roles and responsibilities of key executives
✔ Define common business terms and metrics with confidence
✔ Apply business knowledge to build credibility in conversations
✔ Engage in longer and more meaningful discussions with prospects
✔ Increase deal sizes by positioning as a trusted advisor
✔ Improve NPS and CSAT through consultative selling
✔ Boost sales confidence with a clear understanding of business structure

CLICK HERE TO VIEW ALL AVAILABLE COURSES

business acumen
“I never knew how to talk to executives without feeling nervous. This course gave me the business acumen to have real conversations and turn them into opportunities.” – Colton, SDR

Business Acumen

$79/per learner (USD)4.7/5.0Role: SDR/BDR, AE, AM, ISR, CSM

PURCHASE COURSE

It’s the sad truth that most college graduates or entry-level salespeople don’t join the workforce with the business acumen to explain the difference between a CRO and CFO, or ROI and BEP. This means they lack the sales acumen and confidence to start business conversations. This course helps you map out common roles in organizations, demystify common terms, and better understand different executive roles and the goals of their business.

Expected results: 
✔ Develop a strong foundation of business acumen for sales success
✔ Understand the roles and responsibilities of key executives
✔ Define common business terms and metrics with confidence
✔ Apply business knowledge to build credibility in conversations
✔ Engage in longer and more meaningful discussions with prospects
✔ Increase deal sizes by positioning as a trusted advisor
✔ Improve NPS and CSAT through consultative selling
✔ Boost sales confidence with a clear understanding of business structure

CLICK HERE TO VIEW ALL AVAILABLE COURSES

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Quick Course Intro

In this course, you will build the business acumen sales professionals need to confidently engage with executives and decision-makers. Learn the differences between executive roles, what each department does, and how buying processes typically work. This foundation will help you move beyond surface-level sales to become a trusted business advisor.

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FREQUENTLY ASKED QUESTIONS
How much do courses cost?

Each course is $79 (USD) per learner with a one-time payment. No subscription or renewal required.

What’s included with each course?

Each course includes an intro video, interactive eLearning, real-world application activities, a short quiz, and downloadable tools like cheat sheets, guides, and templates. Rep courses include manager coaching tools, and manager courses include director-level tools to support team development. You’ll also get access to new content added twice monthly.

How long do I have access to my course?

You’ll have 30 days of access from your purchase date.

How long does each course take to complete?

Each course takes roughly 20 minutes to complete.

Can I buy this course for my team?

Yes. For team pricing or bulk access, contact salesbar@factor8.com.

Can I buy multiple courses at once?

Courses must be purchased one at a time due to platform limitations. If you’re planning ahead or want more topics, check out our full Certifications or the Sales Bar On Demand subscription for more value.

Are these courses self-paced?

Yes. All courses are completely self-paced and on demand—start, stop, or revisit anytime within your 30-day access window.

How do I access my course after purchase?

After checkout, you’ll be redirected to a page with login instructions. You’ll also receive an email with your course access details.

Will I receive a certificate?

No. Certificates are only provided for our full certification programs.

Do you offer refunds?

We do not issue refunds for online course purchases.

What if I have questions or need help?

Email salesbar@factor8.com anytime with questions—or to repurchase a course if access has expired.

Got questions? We’re here to talk! Email us at salesbar@factor8.com