
What You’ll Learn
- Lead with confidence and clarity in your role as a sales leader
- Coach and develop your team to exceed targets
- Structure your day around high-impact leadership activities
- Run manager meetings that drive performance and accountability
- Deliver actionable feedback with the COACHN℠ Model
- Improve rep skills through effective call coaching
- Set goals and hold 1:1s that inspire growth
- Build and manage a healthy sales pipeline
- Navigate tough conversations with confidence
- Hire top performers and ramp them faster
- Strengthen listening skills to improve trust
- Lead sales huddles that motivate and align your team
Outcomes
- Deliver consistent, impactful team coaching that drives measurable improvement
- Boost team engagement and retention by creating a positive, growth-focused culture
- Improve time management and prioritize effectively to lead with focus
- Run efficient, results-oriented meetings that motivate and align your team
- Build confidence in decision-making and leadership style
- Drive consistent team performance with clear expectations and accountability
- Increase the percentage of reps hitting quota through targeted skill development
Courses Included in the Sales Management Certification
Call Coaching 101
The vast majority of managers are not natural coaches. This course helps us tackle the two most common “Coachastrophes” that cause reps to leave call coaching sessions deflated. We’ll focus on improving the coaching interaction by making it more interactive, more positive, and more rep-focused. Managers will look forward to coaching sessions, and reps will leave feeling confident and excited to dial.
Call Coaching 201
The stats show a discrepancy between how often reps feel coached and how often we think we’re coaching. By the end of this course, you’ll have a prioritized list of who on their team to coach, how often, and why, and a schedule they’re ready to execute AND maintain.
Developing Your Team
As a manager, it’s our obligation to help our reps grow! This course dives into our role before and after formal training, low-cost/no-cost ways to develop ourselves, words and actions that inspire, and the Factor 8 tools that make it fast and easy for us. You’ll leave with an action plan for the month and a vision of “best-in-class”.
Driving Performance with Goals
There’s more to goal setting than being SMART. This course covers the often barren land between metrics and goal, and how to translate the big goals into milestones, KPIs, behaviors, and tasks. We’ll cover levers we can pull to motivate reps and the art of stretch goals.
Essential Manager Meetings
Everyone loves a sales meeting, right? RIGHT? You’ll build a sales management process/cadence that moves you from reactive to proactive. We’ll cover the most important interactions, how often to have them, what needs to be prepared, and who should attend. You’ll leave with a monthly calendar that keeps everything on track.
Expert and Empathetic Listening Skills
Having Difficult Conversations
Having difficult conversations is a part of every sales manager’s job, a tough part. Arm yourself with our E-COACHN℠ Model and some tips around who, what where, when, and how to have these talks. You’ll leave feeling much more confident doing the hard stuff.
Hire Like a Rock Star
We know that identifying and hiring top talent can be a game changer for every sales organization, but what criteria are important to you, your team, and organization? We’ll identify the critical knowledge, skills, experience, attributes, and abilities for success in your company, how to uncover each, and build a best practice matrix for new hires at your organization.
Own Your Day
Being a front-line sales manager is one of the most difficult jobs in sales! If you’ve ever found yourself running in circles while putting out the hottest fires only to find yourself working later and later each day, this course is for you! We’ll focus on the difference between “important” vs. “urgent” and make time to execute your manager cadence.
Performance 1 on 1s
These critical touch points can often fall flat. We’ll dive into what to cover, reports needed, how to engage and connect beyond the numbers, and how to show up as a coach. This type of meeting is a valuable opportunity to engage our team and do more than review performance. Our course will expand the meeting agenda to engage the entire person and set smart goals for the next period, plus underline the importance of documentation.
Sales Huddles
Ready for a quick and effective sales meeting that reps are excited to attend? This course helps you keep it fresh, focus the team, and set the tone for a great selling day.
Sales Pipeline Foundations
A well-managed and healthy pipeline can be one of the best tools in a sales manager’s arsenal. This course will cover how each level uses the pipeline, important terms, and outline a five-step process to check for optimal pipeline execution. A critical step to improving forecasting, we’ll get everyone on the same pipeline page and arm you with techniques to keep those pipes healthy and clean.
Sales Strategy Meetings
Helping reps hit goal comes in many forms: deal strategies, territory strategies, account strategies, and lead strategies. We’ll cover which is what, when to have them, and ideas on levers to pull to win.
The COACHN℠ Model
Imagine having a playbook for running the best meetings – every type of meeting. The COACHN℠ Model reduces meeting prep time, ensures every interaction is impactful, and helps us show up like a coach vs. a manager. Look for the COACHN℠ Model in all sales manager meetings training.
Your Role as a Sales Leader
This course will help you shed your rep-level activities and mindset and set personal goals for the kind of leader you want to be in your organization. You’ll raise the bar on your management role model, learn more about the best-in-class sales manager and director role, and how to spot a leader who is struggling. If it’s time to let go of old rep-level duties and paradigms, this course will provide a vision and an action list to get there.
Award-Winning Inside Sales E-Learning at The Sales Bar
The Sales Bar is our interactive e-learning platform with 40+ interactive online sales training courses and 4,000+ tools, templates, and resources for sales reps and managers.
Watch this quick tour to see inside and get a feel for what’s waiting for you.
FREQUENTLY ASKED QUESTIONS
What’s included in each certification?
Each rep certification includes 12 interactive courses, while our manager certification includes all 15 sales manager courses. You’ll also get access to 4,000+ sales tools, activities, videos, call recordings, and downloadable templates. Plus, you’ll get new content added twice monthly.
How long do I have to complete my certification?
You’ll have 12 months of access from your purchase date to complete your courses.
How much does a certification cost?
Each certification is $799 (USD) per learner with a one-time payment. No subscription or renewal required.
Which certification should I choose?
We offer certifications based on where you are in the funnel:
- Prospecting Mastery (Top-of-Funnel) – Best for reps who need to find, qualify, and engage more prospects.
- Consultative Selling (Middle-of-Funnel) – Best for reps who want to build trust, lead better sales conversations, and move deals forward.
- Strategic Closing (Bottom-of-Funnel) – Best for reps looking to overcome objections, negotiate effectively, and close more business.
We also offer one Sales Management Certification for team leaders and frontline managers.
Do I get a certificate when I finish?
Yes! Upon completing all required courses with an average passing score of 80%, we’ll email you a downloadable certificate of completion.
Can I buy multiple certifications for my team at once?
Yes, you may purchase up to 10 certifications. If you’d like to purchase more, please email salesbar@factor8.com.
I purchased multiple seats — how do I get my entire team in The Sales Bar?
Email salesbar@factor8.com with the names and emails of everyone who should receive access.
How long does each course take to complete?
Each course takes roughly 20 minutes to complete.
Are the courses within the certifications self-paced?
Yes. All courses are completely self-paced and on demand—start, stop, or revisit anytime within your 12-month access window.
How do I access my certification after purchase?
After checkout, you’ll be redirected to a page with login instructions. You’ll also receive an email with your access details.
What sales roles is the Sales Management Certification designed for?
This certification is built for aspiring team leads and supervisors, new sales managers ramping into the role, and seasoned frontline managers who want a consistent coaching system and manager cadence. It’s a strong fit for managers of SDR/BDR teams and AE, AM/ISR, and CSM teams in virtual and hybrid environments.
If you’re searching for a Sales Manager certification, this is it — our Sales Management Certification focuses on coaching, performance 1:1s, pipeline/forecast management, and leading smarter, more confident teams.
Works for virtual and hybrid sales teams — including field sales organizations that want a stronger phone-first coaching approach.
Can I buy this certification for my team?
Yes. For team pricing or bulk access, contact salesbar@factor8.com.
What if I have questions or need help?
Email salesbar@factor8.com anytime with questions—or to repurchase a certification if access has expired.
Do you offer refunds?
We do not issue refunds for online course purchases.
