TURN ACCOUNT RETENTION INTO ACCOUNT GROWTH
Account managers do more than “farm” existing business, they grow it. Equip your team with the skills to expand revenue, strengthen partnerships, and find new opportunities inside every account.
When account managers aren’t trained to sell strategically, growth stalls. They miss chances to expand product or service adoption, rely too heavily on inbound orders, and focus only on their top accounts while the rest of the book is ignored. Conversations become transactional instead of strategic, and revenue potential slips through the cracks.
Train your account managers to:
- Prioritize their book and plan for growth
- Uncover and pursue new opportunities
- Have proactive, value-driven conversations
- Confidently position new solutions
- Build partnerships that drive retention and revenue
When account managers build these skills, teams see:
- Increased wallet share and revenue growth
- Stronger customer relationships and satisfaction
- More balanced account coverage across the book
- Improved renewal and expansion rates
“I’m powering through my account deck qualifying the heck out of it. Thanks to Factor 8’s training, my time management has improved. I’m able to qualify accounts so quickly that I’m able to spend more time focusing on revenue-producing prospects and clients!”
Carolyn H., Account Manager
CHOOSE YOUR OWN ADVENTURE
Whether you’re a solo seller, a frontline manager, a fast-growing sales org, or an enablement team building your own program, every Factor 8 solution blends interactive eLearning with live coaching, workshops, and tools so you get training that sticks.
Best for individual sellers, managers, or small teams with more bandwidth than budget
- 35 interactive virtual sales courses
- 15 sales manager courses
- 3,000+ videos, cheat sheets, guides, activities, templates, and tools
- Real recorded sales calls
- Guided learning paths by role (BDR, AE, AM, manager, etc.)
- New content and resources added regularly
- Unlimited on-demand development tools
- Self-paced, budget-friendly training
Best for small teams (under 10) needing expert sales coaching support
- 35 interactive virtual sales courses
- 15 sales manager courses
- 3,000+ videos, cheat sheets, guides, activities, templates, and tools
- Real recorded sales calls
- Guided learning paths by role (BDR, AE, AM, manager, etc.)
- New content and resources added regularly
- Monthly expert group coaching sessions + call grading
- Certification upon completion
Best for growing sales teams (10+) needing a dedicated training partner
- 35 interactive virtual sales courses
- 15 sales manager courses
- 3,000+ videos, cheat sheets, guides, activities, templates, and tools
- Real recorded sales calls
- Guided learning paths by role (BDR, AE, AM, manager, etc.)
- Full training assessment + long-term enablement plan
- Monthly live, customized sales training workshops
- Real-time live calling, coaching, and call calibrations
- Group coaching for reps + “Coach the Coach” training for managers
- Ongoing accountability coaching and support
Best for enablement teams or companies building internal training programs
- 35 interactive virtual sales courses
- 15 sales manager courses
- 3,000+ videos, cheat sheets, guides, activities, templates, and tools
- Real recorded sales calls
- Soft copies of instructor-led sales training workshops (exclusive to Factor 8!)
- Transferable to your LMS
- Training assessments + enablement recommendations
- Train-the-trainer sessions + “Coach the Coach” manager development
- Long-term evergreen license with ongoing support (2+ year contract)
- Customize with your branding and use for years to come
Want to see our account management training curriculum?
EXAMPLE OF WHAT’S COVERED
All of our sales training programs for account managers are customized to your team’s needs and experience.
Below is an example of what’s covered during account manager training.
Level 1 – Expand Your Customer Base
CONTENT
- Understand the true role and goals of account management
- Develop a call strategy for identifying new growth
- Add new buying contacts, departments, and locations
- Ask questions that uncover fresh opportunities
- Leverage happy customers for referrals and introductions
- Confidently ask for new category or product orders
OUTCOMES
- More proactive outreach and quality conversations
- Higher call activity and engagement
- Pipeline growth from new categories, products, and contacts
Level 2 – Maximize Account Value
CONTENT
- Have wallet-share conversations with confidence
- Identify customer value drivers and align solutions
- Categorize accounts by growth potential
- Propose strategic add-ons or upgrades
- Close new opportunities with value, not price
OUTCOMES
- Increased revenue per account
- Faster deal cycles
- Stronger customer partnerships
Level 3 – Strategic Selling & Closing Confidently
CONTENT
- Overcome objections and re-engage lost or inactive accounts
- Keep deals moving with clear next steps and commitments
- Manage accounts and territories for long-term growth
- Prioritize daily activities that impact revenue
- Build a healthy, forward-moving pipeline
OUTCOMES
- Higher percent to quota
- Improved forecasting accuracy
- Sustainable account growth and retention
$200M in brand new category pipeline uncovered during training plus 67% increase in legacy account growth year 1 after training.
I’m in love. How do I contact you?
We’re glad to hear it! Head on over to our Contact page or shoot us an email at info@factor8.com.
Can you show me your programs?
We sure can. Our programs are interactive, real-time training classes that can be applied immediately. Download our account manager training course curriculum here.
Hmm. What are others saying?
We’re glad you asked. We’re delighted to see how program participants have transformed the way they work – they’re crushing their goals. Check out our customer testimonials here.
Want more info on our Account Manager Training?
Download our Account Management Brochure Today!