The State of Sales: Research Reports & Insights


EXPLORE THE REPORTS

Annually, we survey sales reps, managers, and leaders to find out what selling really looks like today; where teams work, what’s holding them back, and how AI, training, retention, and burnout are reshaping the job.

The result is The State of Sales, an ongoing collection of research reports that together paint a real picture of the modern sales experience. From today’s workplace realities to skill gaps, productivity challenges, development trends, and the future of AI-powered selling, each report uncovers what’s changing,  and what teams need next.

Each survey includes insights by role plus ready-to-share infographics you can use to train, lead, and plan smarter.

The State of Sales Research Collection

NEW RESEARCH!
The Current State of Sales

How Sales Teams Work, Feel & Perform

Explore where teams work, how they feel about selling today, and what’s driving or draining motivation. See what’s shifting in culture, burnout, and DEI across every level.

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NEW RESEARCH!
Sales Team Challenges & Skill Gaps

The Barriers Keeping Teams from Quota

Discover what’s slowing down productivity — from skill gaps to process problems — and where leaders see the biggest performance risks.

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COMING SOON! Sales Training, Coaching, & Development

How Companies Develop Their Team

See how today’s organizations approach training, coaching, and growth, and what separates teams that keep improving from those falling behind.

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COMING SOON! The Future of Sales: AI, Trends, and What’s Next

How AI, Tech & New Game-Changing Behaviors

Get a look ahead at how sales teams are adopting AI, evolving their strategies, and preparing for what’s next in the future of sales.

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Top Virtual Sales
Challenges

What’s Slowing Teams Down in a Virtual World

See the top challenges reps face in virtual selling — from prospecting hurdles to tougher online meetings — and where teams need the most support.

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Sales Team Retention and
Engagement

Why Sales Teams Stay and Why They Leave

Learn what reps and managers value most, what drives attrition, and where leaders misread team needs. See what truly keeps teams engaged and committed.

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