Consultative selling isn’t new, but buyers have changed, and most sales teams haven’t. This fast, practical session breaks down what modern consultative selling really looks like, where reps unintentionally get it wrong, and how to use AI, better questions, and smarter follow-up to create conversations buyers actually want to have.

You’ll leave with simple tactics you can apply immediately to stand out, earn trust, and move deals forward faster.

You’ll learn:

• When consultative selling is and isn’t happening on your call
• How today’s buyers want to be guided through the process
• Ways AI can support (not replace) consultative selling
• Better discovery questions that open real conversations
• Multi-touch nurture that feels helpful, not pushy
• Signs you think you’re consultative… but aren’t

If you want to sharpen how you sell, coach, or train your team, this session is for you.