sales value proposition
“This course taught me how to answer ‘who are you with?’ in a way that actually sparks conversation instead of shutting it down.” – Colin, Inside Sales Rep

SWIIFT℠ Value Statement

$79/per learner (USD)4.9/5.0Role: SDR/BDR, AE, AM, ISR, CSM

Your sales value proposition needs to land before the elevator doors even close. In this course, you’ll learn how to translate marketing messaging into short, conversational SWIIFT℠ Value Statements (“So, What’s In It For Them?”) that build interest and keep prospects talking. The result: more conversations, higher talk time, and stronger meeting conversion.

Expected results: 
Create a concise, customer-focused sales value proposition
✔ Deliver SWIIFT℠ Value Statements with confidence
✔ Answer common intro questions without sounding pushy
✔ Increase talk time and spark more conversations
✔ Book more meetings and improve show rates
✔ Ramp faster with repeatable messaging

sales value proposition
“This course taught me how to answer ‘who are you with?’ in a way that actually sparks conversation instead of shutting it down.” – Colin, Inside Sales Rep

SWIIFT℠ Value Statement

$79/per learner (USD)4.9/5.0Role: SDR/BDR, AE, AM, ISR, CSM

Your sales value proposition needs to land before the elevator doors even close. In this course, you’ll learn how to translate marketing messaging into short, conversational SWIIFT℠ Value Statements (“So, What’s In It For Them?”) that build interest and keep prospects talking. The result: more conversations, higher talk time, and stronger meeting conversion.

Expected results: 
Create a concise, customer-focused sales value proposition
✔ Deliver SWIIFT℠ Value Statements with confidence
✔ Answer common intro questions without sounding pushy
✔ Increase talk time and spark more conversations
✔ Book more meetings and improve show rates
✔ Ramp faster with repeatable messaging

rep training companies

Quick Course Intro

This course teaches you how to craft and deliver a sales value proposition that works in phone sales. Using the SWIIFT℠ method, you’ll create short, conversational value statements that keep prospects talking.

FREQUENTLY ASKED QUESTIONS
How much do courses cost?

Each course is $79 (USD) per learner with a one-time payment. No subscription or renewal required.

What’s included with each course?

Each course includes an intro video, interactive eLearning, real-world application activities, a short quiz, and downloadable tools like cheat sheets, guides, and templates. Rep courses include manager coaching tools, and manager courses include director-level tools to support team development. You’ll also get access to new content added twice monthly.

How long do I have access to my course?

You’ll have 30 days of access from your purchase date.

How long does each course take to complete?

Each course takes roughly 20 minutes to complete.

Can I buy this course for my team?

Yes. For team pricing or bulk access, contact salesbar@factor8.com.

Can I buy multiple courses at once?

Courses must be purchased one at a time due to platform limitations. If you’re planning ahead or want more topics, check out our full Certifications or the Sales Bar On Demand subscription for more value.

Are these courses self-paced?

Yes. All courses are completely self-paced and on demand—start, stop, or revisit anytime within your 30-day access window.

How do I access my course after purchase?

After checkout, you’ll be redirected to a page with login instructions. You’ll also receive an email with your course access details.

Will I receive a certificate?

No. Certificates are only provided for our full certification programs.

Do you offer refunds?

We do not issue refunds for online course purchases.

What if I have questions or need help?

Email salesbar@factor8.com anytime with questions—or to repurchase a course if access has expired.

Got questions? We’re here to talk! Email us at salesbar@factor8.com