Factor 8 Advisor, Michael Finsel, speaking at AA-ISP UNITE 2018

Factor 8 Advisor, Michael Finsel, will be speaking at AA-ISP UNITE 2018 in Atlanta on June 20th. Join him as her covers the topic, Lazy Selling – Why Discounts Aren’t the Answer.

All sales roles understand the cost to change is great. Wouldn’t it be powerful to tip the scales in your favor? In this interactive session, we’ll uncover what motivates customers to change and make decisions. Buyers who are looking and asking for discounts are rarely basing their overall decision on price alone. You’ll leave with a tactical plan to shape conversations with customers, so you’re armed with what they really care about while also taking price off the table as an objection.

Micheal brings over twelve years of selling, management and training experience to Inside and outside sales teams, Michael has earned his stripes in the trenches. No stranger to the stage, he’s presented both in person and virtually to teams from ten to over a thousand. Having spent years hip to hip empowering reps while calling both small and national clients, he knows the value of “getting on the phones.” Michael has recent experience utilizing learning management systems and virtual practice platforms to reinforce best practices and increase sales results.

Michael will be joining other industry leaders like Kyle Porter of SalesLoft, Gabe Larsen of InsideSales.com, and Barb Giamanco of Social Centered Selling.

If you haven’t been to AA-ISP UNITE, we have a discount code to make it easier to get you there. Use “Finsel@UNITE” at checkout to receive $50 off registration fees. UNITE brings together sales professionals of all levels, from Frontline Reps to Senior Executives, to learn, network, and celebrate our profession. Learn from your peer group of like-minded, passionate sales professionals, develop your talents through content rich tactical sessions, and learn the latest about the trends and tools.

See you in Atlanta for AA-ISP UNITE June 19-20. And don’t forget to register with your discount code for $50 off registration fees.