Due to the impending recession, C-level executives – especially CFOs – are joining sales meetings at an alarming rate. According to LinkedIn, CFOs are going to be the most important stakeholder when it comes to purchases and budgeting decisions in 2023. Why?

CFOs are watching all spending closely due to the uncertainty of the economy to save money and mitigate risk.

Watch the recording to learn everything you need to know about selling to C-level executives. You’ll learn which deals execs are approving, how to have an executive presence on sales calls, how to speak their language, what their advice is for selling to get deals through, and more!

Panelists include Regina Manfredi (EVP and GM of Americas), Rauli Garcia (CMO/CFO), Steve Babick (CFO), and Celine Maher (CRO).