The Current State
of Sales

A pulse check on how today’s sales teams
think, work, and thrive.
current state of sales

The Current State
of Sales

A pulse check on how today’s sales teams think, work, and thrive.

What’s the current state of sales?

Reps are proud, leaders are optimistic, and managers are burning out. Factor 8 surveyed thousands of sales reps, frontline managers, and senior leaders about how they work, how they feel about the job, and what would make them stay or go.

SALES REPS

75%

are proud to be in sales.

SALES LEADERS

56%

say sales feels stronger than last year.

SALES MANAGERS

62%

are currently experiencing burn out.

SALES REPS

71%

are happier working from home.

Who We Surveyed

Thousands of sales professionals across every level of the sales organization, every major sales function, and companies of every size.

Experience Level

Rep / Non-Management
31%
Management
32%
Senior Leadership
37%

Company Size

Small
54%
Mid-Market
23%
Enterprise
23%

Sales Functions

Inside / Virtual Sales
Leadership / Operations
Account Executives
Account Managers
Sales Enablement / Training

Top Industries Represented

SaaS / TechFinancial ServicesEducation / TrainingHealthcare / PharmaLogistics / TransportationPublishing / MediaStaffing / HRConsultingConsumer GoodsInsurance
Respondents are primarily based in the United States, with additional responses from Canada and other countries.

Where do sales teams work today?

Mostly hybrid. 43% of sales professionals work hybrid, 37% work from home, and 20% work in the office.

Leaders aren’t pushing for a full return. Only 10% prefer their teams in the office 100% of the time.

Where sales teams work

All respondents
37%
43%
20%
Sales reps
56%
26%
18%
Sales managers
15%
60%
25%
Leaders’ preference
35%
55%
10%
Home
Hybrid
Office

Are sales reps more productive working from home?

Reps say yes. 71% say they’re happier at home, and 60% say home is where they feel most accomplished and sell more.

Which makes reps happier

Home
71%
Hybrid
18%
Office
11%

Where reps feel most accomplished and sell more

Home
60%
Hybrid
24%
Office
16%
Reps say they’re happiest, most productive, and sell more at home.
Hybrid and office-based reps work longer hours: 7+ a day, compared with 5 to 6 for remote reps.

Do sales reps want to stay in sales?

Yes, just not always at their current company. 75% want to build a career in sales, and 75% are proud to tell people they’re in sales. Only 55% want to grow where they are now.

75%
want to build a career in sales
55%
want to grow at their current company
Reps are committed to sales. They’re less committed to where they work now.
40%
aren’t sure they want to grow at their current company. Another 5% say no way.
50%
of remote reps work 6 hours or fewer a day.
56%
primarily work from home, the most of any level.
More efficient
Efficiency is the #1 benefit reps see in virtual selling, followed by reaching more customers.
49%
actively work 7 to 8 hours a day. 40% work 5 to 6 hours.
81%
say their company provides fair opportunities for people from diverse backgrounds.

Why are sales managers burning out?

Admin work and meetings. 62% of managers are experiencing burnout, and their biggest energy drains are CRM updates, internal meetings, and forecasting. Limited training and growth is the #1 reason they’d leave.

What drains the most energy from managers’ days

CRM updates
21%
Internal meetings
16%
Forecasting
15%
Coaching prep
12%
Admin and HR tasks
12%
Fire drills and rep issues
12%
Reporting and reviews
5%

What would make managers leave their role

No training or career growth
34%
Low pay
27%
Burnout
13%
Poor leadership
10%
Toxic culture
6%
62%
of sales managers are experiencing burnout.
78%
plan to stay and grow at their current company.
90%
of managers who see themselves in leadership long-term plan to stay and grow at their current employer.
61%
want to stay in sales leadership long-term. 39% aren’t sure.
People over process
More than 60% of what managers love most about the job is about people, not process.
Home helps
Managers who work from home report the least burnout.

What are sales leaders worried about?

Pipeline and prospecting. Qualified pipeline is leaders’ #1 challenge to hitting goal, and prospecting is the top skill gap on their teams, flagged by 49% of leaders.

Biggest sales team skill gaps

Prospecting
49%
Closing
41%
Objection handling
38%
Discovery
34%
Time management
28%
Negotiation
26%
Account management
21%
Leaders chose all that apply

#1 challenge to hitting goal

Qualified pipeline
31%
Skill gaps
20%
Manager bandwidth
15%
Market conditions
13%
Budget
8%
Motivation
7%
56%
say sales feels stronger than last year. Optimism increases with job level.
22%
most want to improve the percentage of reps hitting goal, followed by new hire ramp time (19%).
Manager coaching
Over half of leaders say ineffective manager coaching is slowing team success. Coaching and development tops the list of manager skill gaps.
28%
report formal DEI goals for hiring or advancement.
Nearly half of leaders lack strong confidence in their current training plans.
54% feel confident, 22% are neutral, and 24% are not confident.

Committed to sales. Not always to their company.

The good news
Pride and optimism
75% of reps are proud to be in sales, and 56% of leaders say sales feels stronger than last year.
The pressure point
Manager burnout
62% of managers are burnt out, drained by CRM updates, meetings, and forecasting.
The retention lever
Growth
Limited training and growth is the #1 reason managers would leave, and only 55% of reps want to grow at their current company.

Want the full research?

Get every chart and breakdown in the complete infographic, and see what’s holding your team back and how training can help.

Want the full research?

Get every chart and breakdown in the complete infographic, and see what’s holding your team back and how training can help.

Citing this research?

Please do. Attribute findings to Factor 8’s Current State of Sales research and link back to this page.
Example: According to Factor 8’s Current State of Sales research, 71% of sales reps say they’re happier working from home.