If you’ve known us for more than a minute, you’ve heard Factor 8 talk SWIIFT℠. The opposite of WIIFM, SWIIFT℠ means, “So, What’s In It For Them?” and it means showing that value FAST.

This fast-paced Sales Shot will introduce you to the SWIIFT℠ Six (literally every value statement of all time boils down to one of these six!), and how to insert SWIIFT℠ into your value prop, introduction, voicemail, close, objection handling – literally every aspect of selling!

If your team is turning features into functions instead of benefits, if your intro is the same as your value prop, and if it feels like you could be capturing and holding decision-makers’ attention better, it’s time to get SWIIFT℠.

BONUS: Learn which SWIIFT℠ values sell during a recession!