Smart leaders know that providing new hire and ongoing training to their teams is the #1 way to keep them AND the number one thing millennials seek when job hunting (Forbes).
And with the constant changes in markets, sales motions, and customer budgets, rep and manager development is more critical than ever.
Don’t leave your team’s training to a potential time and budget surplus. It’s too important to meet your sales goals. Plan the budget you need to accelerate your teams, attract the best, and retain top talent.
What are the critical skills needed for every role
How to partner with your training org (if you have one)
Smart spends vs. money wasters
Aligning your goals and growth plans with your enablement plan
Easy ways to incorporate continuous training throughout the year
Low-cost and no-cost alternatives
Tips on executing development with low bandwidth
Recommended for: Enablement & Training Leaders, & Sales Leaders
Watch the video replay!
BUILDING YOUR TEAM DEVELOPMENT PLAN?
Smart leaders know that providing new hire and ongoing training to their teams is the #1 way to keep them AND the number one thing millennials seek when job hunting (Forbes).
And with the constant changes in markets, sales motions, and customer budgets, rep and manager development is more critical than ever.
Don’t leave your team’s training to a potential time and budget surplus. It’s too important to meet your sales goals. Plan the budget you need to accelerate your teams, attract the best, and retain top talent.
Each month I have the privilege of facilitating a by-invitation-only Executive Open Bar peer discussion. We pick a topic, share what’s working, give advice, and basically help our fellow Sales Leaders succeed (email me at if you want an invite or have a request).
Here we are 6 months into quarantine. What’s working and what’s not?
We put our minds together and shared some great tips, tricks and insights that we hope will help you and your teams. Check your trends against your peers below:
What’s Working
Digital Onboarding & Training – a few are having great success here. Virtual new hire onboarding is working!
Sales Targets
We’re over the excuses. Most of us are finding ways to hit goals and holding teams accountable to full targets.
Filling Pipe
We’re getting the interest and filling the pipeline. We’ve pivoted offerings, markets, industries and payment terms to make it happen. We’re just stalling at the 1 yard line. Best answer: a few creative financing solutions to help CFO’s say yes and close the deal (see below).
Team Engagement
We’re getting GOOD at this. 10+ ways to keep the team engaged:
Do the virtual conference / SKO / celebration!
Try adding comedy or entertainment
Try adding skill training + live calling & contests (Factor 8 does this!)
Play some online games. Try Jeopardy, Family Feud, The Price is Right, Pictionary, and 2 Truths & a Lie, & my fave, Let’s Make a Deal- e.g. first person who can show me expired milk from your fridge…
Buddy System – assign team members an accountability buddy to teams (and rotate them) so they can strategize before daily huddles
Daily Huddles – What is your objective or targets for the day? What’s your strategy to meet them? How’d it go yesterday?
Video Always On – It drives being present, participation, and accountability
Desk Gadgets: Silly putty, fidget spinner – get creative
Guest Speakers – internal or external. Mix it up
Networking: Give random assignments to help them connect
Skip Level Meetings with Yourself – keep it personal vs. business
Sharing – Meet the family, meet the fur family, “MTV Cribs” for fun
Yum – Have food and/or cocktails delivered home. Hire a real bartender to do some mixology! Use a great sending serviceto customize your send
Summer Fridays – Give Friday afternoons off when goals are met
What’s Not Working
Double Paying
Especially now that we’re all virtual, leaders paying double for virtual and field are working on new strategies. Best advice? Create a threshold – deals below a given dollar range or account potential range stay inside. Those above the line go to a more experienced rep to help close it while still compensating the original inside rep when it’s won. Right now, more experience won’t hurt us with challenging deal closing.
Webinar Fatigue
We’re looking for non-event lead gen, and our audiences are fatigued with theoretical webinars that are mostly pitch. Goal: Keep it tactical to drive attendance and require more info on your forms so you can get quality, if not quantity.
Hot Lead Gen Tip – Get creepy.
Several leaders are using data crawling tools like “6Sense” to target buyers searching for our services. These tools watch our searches and can rate our readiness to buy based on our frequency, recency, and other search values.
Closing Deals at Third and Goal
Across the board deals are stalling on the 1 yard line. Companies are scared to make that extra investment, and those who have the dollars now are unsure what Q1 2021 looks like. Hoarding is definitely an option. What’s worked? Delaying payment, quarterly payments, signing incentives (add-on products or time) pause and convenience clauses. We’re finding incentives for risk-averse CFOs and differentiating our offers to get the yes first.
Want more on selling to the CFO? Smart.
Their involvement in deals has nearly DOUBLED according to Chorus. They are monitoring total spend and measuring risk on every dollar. Join us for a webinar in September (or sign up to receive the recording) to get advice straight from the source where LB is joined by four CFO’s with advice for sellers.
Why Verticalization Is The Smartest Sales Strategy
[Webinar Recording]
HOW TO TRAIN YOUR SALES TEAM FOR INDUSTRY VERTICALS
Do your teams still operate by geography or product segment? JumpCrew, the fastest-growing sales and services outsourcer, recently underwent a re-organization to implement industry verticalization.
Learn why JumpCrew recommends making the switch, and how Factor 8 trains reps for success in industry verticalization.
During this panel discussion, you’ll learn the:
Five key benefits to a vertical approach
Roadblocks and challenges to mitigate
Employee skills gap we close with this approach
How to make vertical specialization a competitive advantage
Top five most important virtual selling skills (for any vertical)
You\’re also getting our “Top 5 Sales Skills For New Virtual Sellers” cheat sheet to help your reps leave a great voicemail, craft your SWIIFT intro, and capture new contacts at a prospective company.
Watch the video replay!
HOW TO TRAIN YOUR SALES TEAM FOR INDUSTRY VERTICALS
Do your teams still operate by geography or product segment? JumpCrew, the fastest-growing sales and services outsourcer, recently underwent a re-organization to implement industry verticalization.
Learn why JumpCrew recommends making the switch, and how Factor 8 trains reps for success in industry verticalization.
During this panel discussion, you’ll learn the:
Five key benefits to a vertical approach
Roadblocks and challenges to mitigate
Employee skills gap we close with this approach
How to make vertical specialization a competitive advantage
Top five most important virtual selling skills (for any vertical)
You\’re also getting our “Top 5 Sales Skills For New Virtual Sellers” cheat sheet to help your reps leave a great voicemail, craft your SWIIFT intro, and capture new contacts at a prospective company.
Tips to Help You Determine if NOW is the Right Time to Sell
COVID-19 has changed how sales teams are working, altered strategic courses, and fundamentally changed the sales landscape from just a year ago. Given the new environment, what changes do inside sales leaders need to make in order to succeed now?
Watch Lauren Bailey and panelists Joe Cronin, Inside Sales Manager from ConnectLeader, and, Arun Kumar, President and CEO of Flobile, as they discuss what the pandemic has taught sales leaders about how to sell in times of uncertainty.
Explore how selling is changing during the Pandemic.
Learn how to take advantage of WFH to become more agile.
Discuss foresight into what the situation may look like in the next 6 months.
Get a list of recommended practices and considerations for re-entry preparedness.
You’re also getting our COVID-19 quiz, which you’ll be able to:
Put your empathetic listening skills to the test.
See what real empathetic questioning looks like.
Use these questions on your next sales call!
Watch the video replay!
Tips to Help You Determine if NOW is the Right Time to Sell
COVID-19 has changed how sales teams are working, altered strategic courses, and fundamentally changed the sales landscape from just a year ago. Given the new environment, what changes do inside sales leaders need to make in order to succeed now?
Watch Lauren Bailey and panelists Joe Cronin, Inside Sales Manager from ConnectLeader, and, Arun Kumar, President and CEO of Flobile, as they discuss what the pandemic has taught sales leaders about how to sell in times of uncertainty.
Explore how selling is changing during the Pandemic.
Learn how to take advantage of WFH to become more agile.
Discuss foresight into what the situation may look like in the next 6 months.
Get a list of recommended practices and considerations for re-entry preparedness.
You’re also getting our COVID-19 quiz, which you’ll be able to:
Welcome friends to a new decade! One we so humbly term, The Decade of Sales
Funny that this calendar turn has happened a bit under the radar. I mean, remember the turn from 1999 to 2000 and the point where we all realized that it was actually no big deal? Living near the west coast made it even funnier for me. I mean why would my world explode when clearly the east coast and central time zones survived just fine.
And although no one is labeling this new decade as one to fear or really any big deal, I think that it is. In fact, if you’re a sales leader this is an even bigger deal than Y2K. Why? Because this is OUR decade.
A quick review of the last decade.
In the past ten years, most of the major advancements we’ve seen in sales have come from our customers, from marketing, and from technology. Think about it:
The customer journey. We’ve heard this ad-nauseum by now but it was big and it was real. Customers don’t need salespeople for the first 70+ percent of their buying journey. It’s made our inbound calls more critical and put more pressure on our sales reps and our product demos.
Mar-com. Marketing tooled up you guys. If we agree that the last decade’s biggest shift was with our customers, I think our marketing departments took fast action and finished the decade neck and neck with the customer. They found ways to measure and track our customer’s journey well before they touched our sales departments.
Tools & Tech. Holy cow ya’ll. The average rep now has between seven and eight tools at their fingertips. When we started the decade a CRM and maybe a dialer were the only real requirements, and now we have the cadence tools, the conversation intelligence tools, the data tools, the website or customer scoring and nurturing tools from marketing, dashboard add-ons and gamification as nearly standard. Doubtful this was big? Consider the terms “Tech Stack” and “Sales Enablement” weren’t even terms in 2009.
The outcome? Sales leadership, marketing leadership, and our customers expect more from our sales departments. Now ask yourself this important question:
How has your rep and manager development grown to accommodate this in the past 10 years?
If we’ve been tracking, I would expect to see:
Onboarding training programs lengthening
Tools training improving
Customer, business, and industry acumen skills standard in all onboarding
Sales skills training becoming regular line item vs. one-off events
Structured annual Manager development
Better customer experience in demos
Higher show rates for scheduled secondary meetings/demos
A better customer rating of sales
The first time I presented the statistic on what percent of customers trust salespeople was somewhere in mid 2018. Since then, I’ve redone my slides about three times as the statistic has dropped to an embarrassing three percent.
Take heart, we’re still 1.5 points above politicians, but be clear we’re at the bottom folks. Customers don’t see us as trusted advisors. We’ve lost important ground here.
And while we’ve been in this invisible battle against progress, our hiring pools have shrunk and our roles have specialized. Ten years ago we had reps. Some teams had hunters and farmers. Now we have a complex system of BDR/SDR’s handing off to AE’s who move the account to Account Managers or Customer Success (don’t even get me started on how SaaS and VC have changed our game!). Pile this specialization on the heap of “We expect more from our sales teams” while leaders like you are doing so with less and less experienced reps.
Ten years ago, the average lifespan of an inside sales rep was above two years. The latest statistic from The Bridge Group shows us at about 1.5 years today. Unemployment is at an all-time low and we’re in a war for talent with higher attrition rates.
Sadly, this means we have less time to cram more skills into a less-experienced and soon to leave new hire. This tells me why as an industry we’ve added a lot of sales process and a lot of sales scripts to the mix. Yes, the more we can standardize, the less we have to teach. Brilliant!
Until our teams talk to our customers. I don’t think it’s a coincidence that our customer experience and trust is plummeting alongside our rep tenure. People don’t like the over-processed and over-scripted sales experience. Not customers. Not reps.
What will the next decade look like?
So now that I’ve painted such a gloomy picture, what do we do about it? I humbly propose that we look at the next ten years as our opportunity. Hell, not just our opportunity, but our time. Our chance. Our TURN. Our decade. The decade we take BACK the sales process and the customer experience and the rep experience and teach us all to love sales again.
How? By turning to the last frontier we have as sales leaders. The human frontier.
I’ve heard this called re-humanizing sales from my friends at BombBomb and I love it. My friends at Ambition talk about it as the heart (think of the CRM as the brain, the cadence tool as the muscle, and the rep engagement tools as the heart).
If we approach this decade as one where we work with our people – our front line brand new hire BDR all the way to our senior leadership team on their development and engagement, customer engagement will follow.
I call for more rep coaching sessions and manager/rep engagement!
We’ll know we are on the right track when we see our teams start to reduce turnover. When we have a consistent annual budget line-item for development. When we partner more closely with our training and enablement departments. When we teach skills before adding tools. When we convert more inbound leads, have longer BDR calls and higher demo show rates, when our trust percentage climbs back into the double digits, and finally, when we hear more new hires talk about their decision to get into sales on purpose.
Sales is the best damn profession out there.
How many times have you talked about sales careers with someone who started their story with, “Well, I really wound up in sales on accident…”? I’d say upward of 80%. Leaders, that’s not OK. We have one of the most rewarding, flexible and highest-paid professions out there. I want my kids to seek out a sales degree and get excited about their futures in sales! I want that for every new hire each of us make this year, and next, and the next.
We have a big hill to climb. And it’s our job to lead from the front. Get loud. Get proud. (Yeah, it’s sounding a bit like coming out of the closet here, but isn’t that really what we’re doing!?) Let’s shout about our profession from the rooftops and encourage our comrades to do the same. Our future selves will thank us for the help we’re lending toward improved recruiting and attrition. Let’s draw more people to sales and keep them longer by making it the best damn profession out there.
Check it out everyone, the mantra for the decade:
“I’M IN SALES!”
I invite all of my fellow sales professionals to join this movement. It’s our time now.
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I had the great pleasure of appearing with an all-star cast of Inside Sales experts giving advice to Inside Sales leaders for 2018 sales management strategy planning. Check out the video hosted by Ambition and featuring Jared Houghton, Trish Bertuzzi, Steve Richard, and myself. Tips to find: