Planning your sales enablement strategy for next year? Don’t just budget for more tools, more content, or another one-and-done training event. The best plans connect skills, coaching, manager reinforcement, and measurement to the revenue outcomes your team is trying to hit.

In this Sales Shot, Lauren Bailey will share how revenue and enablement leaders can build a smarter sales development plan that actually drives performance.

You’ll learn how to:

• Prioritize the sales skills your team needs most
• Build manager reinforcement into your training plan
• Budget for onboarding, upskilling, coaching, and ongoing development
• Avoid the planning gaps that kill adoption after rollout
• Connect training investments to pipeline, conversion, ramp time, and quota attainment
• Shift from one-time training events to a development system that sticks