59% of sales managers have never received formal training. Yet, they’re responsible for every rep, every customer, and every deal. If you’re scaling your tech, team, and training without investing in your managers, you might be stalling growth instead of accelerating it.

This step-by-step playbook outlines the 15 must-have management skills revenue leaders need to build consistent, confident, and high-performing teams. Whether you’re building your first enablement plan or trying to fix inconsistencies across teams, this is your blueprint.

You’ll get tactical steps to help managers:

• Redefine sales leadership beyond rep-level tasks

• Build a consistent cadence for meetings and performance reviews

• Improve coaching skills and rep development

• Drive performance through goal-setting and prioritization

• Hire top talent and lead hard conversations

• Embed ongoing coaching into your team culture