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Case Study

How Unitrends Improved MQL Conversion 21%

Unitrends
Industry: Data Protection Software
Company Size: SMB
 
Unitrends provides backup and recovery solutions that help organizations protect, defend, and recover data across on-prem, cloud, SaaS, and endpoint environments.
Unitrends

"Factor 8 excels at making sure skills stick!"

Factor 8 excels at making sure skills stick and are being applied. They pulled my team together, got better buy-in, and were part of the team! I loved how they made my management team part of the solution.

Jess Dodge, Sr. Director at Unitrends

The Challenge

  • Unitrends had a brand-new manager, very green reps and a need for a rapid increase in lead quality.

The Solution

  • A blended BDR learning solution of eight Factor 8 courses including instructor-led training, eLearning, video webinars and 1:1 coaching.
  • Ongoing Manager coaching helps keeps skills alive.

The Results

18%

Increase in pitch-to-MQL conversion

35%

Increase in returned voicemail and customer responses

21%

Increase in MQL to closed-won conversion

Want Results Like This for Your Team?

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About Factor 8

Factor 8 is an award-winning inside sales training company focused 100% on helping sales teams sell in a virtual world. Together we’ve solved the big problem: sales reps and managers are not gaining the skills they need to quickly feel confident and successful long-term. That means they ramp slowly and leave quickly. We’ve made the calls, done the demos, managed the teams, and forecasted the deals. We get you. We have a better way to ensure teams hit higher revenue goals faster. It’s all we do, and we love it. You’ll love the payoff.

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