Case Study

How Unitrends Improved MQL Conversion 21%

Unitrends
Industry: Data Protection Software
Company Size: SMB
 
Unitrends provides backup and recovery solutions that help organizations protect, defend, and recover data across on-prem, cloud, SaaS, and endpoint environments.
Unitrends

The Challenge

  • Unitrends had a brand-new manager, very green reps and a need for a rapid increase in lead quality.

The Solution

  • A blended BDR learning solution of eight Factor 8 courses including instructor-led training, eLearning, video webinars and 1:1 coaching.
  • Ongoing Manager coaching helps keeps skills alive.

The Results

18%

Increase in pitch-to-MQL conversion

35%

Increase in returned voicemail and customer responses

21%

Increase in MQL to closed-won conversion

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